In today’s competitive legal market, attorneys who brand themselves as “open to anything” are increasingly being left behind. A new analysis by BCG Attorney Search highlights a clear truth: lawyers who focus on a defined specialization—whether by practice area, industry, or region—achieve significantly better hiring, salary, and career outcomes than generalists.
Learn more from this guide: The Legal Career Specialization Imperative: Why ‘Open to Anything’ Fails and Focused Positioning Succeeds
The Power of Focused Positioning
When employers evaluate candidates, they are looking for clear evidence of expertise, commitment, and long-term fit. An attorney who markets themselves as a specialist sends a message of credibility and direction. In contrast, those who appear open to any opportunity often come across as uncertain or unfocused. According to BCG’s findings, specialists receive nearly four times as many callbacks as generalists, and their average starting salaries are 15–25% higher.
Why “Open to Anything” Fails
Law firms want attorneys who can immediately add value to a specific practice group. The “open to anything” mindset suggests a lack of understanding of what firms actually need. BCG notes that firms subconsciously ask: Can you do our work? Will you stay? Are you manageable? Do you truly want this job? Specialists answer these questions clearly, while generalists often leave doubts.
Moreover, specialized lawyers are seen as lower-risk hires. They bring relevant experience, demonstrate consistent interest, and are more likely to stay within their chosen field. For law firms, this translates into better performance and stability.
How to Build a Specialist Profile
Attorneys can transition toward specialization by focusing on three strategies:
- Gain targeted experience through specific casework, pro bono matters, or continued education.
- Network within your chosen field, building meaningful connections instead of broad, unfocused ones.
- Align your professional branding—from your résumé to your online profiles—to reflect your niche expertise.
Even a modestly defined specialization, such as focusing on employment litigation or startup corporate law, significantly improves a candidate’s marketability.
Learn more from this guide: The Legal Career Specialization Imperative: Why ‘Open to Anything’ Fails and Focused Positioning Succeeds